Week 6

After a nice, week long break ( filled with naps and food adventures) from CodaKid, I was eager to return to the office and see what had gone on while I was out.

My last day before break, my boss David had received a couple of design ideas for a new company logo. We had a slight problem with the original: the little character next to CodaKid in our previous logo looked a little bit too much like our dear friend, the poop emoji. And once you see that, you really can't unsee it. So after weeks of office discussions( getting the whole staff involved in this process was really fun), we finally picked a new logo. It'll be up in a week or so, but we're also redesigning our landing page so until then the old logo is still up.

We decided to do this because we wanted to look more professional and organized. A lot of our competitors have landing pages that are more appealing to the visitors than ours. So we stepped up our game! A big part about rising up in the ranks and in the eyes of buyers is about appearance. Having a sub-par website can be detrimental, especially if it's where most of our traffic comes from.  We also hired a PR firm last week. Why?

Because we decided we were going to take our online courses to the next level- not only are we advertising on Google ( which, by the way, we are almost ready to launch.. I finalized some details for the template on Wednesday), and Perfect Audience ( a site we are using to create our own PPC ads based on the hits off of our website), but also on other stores like Amazon, and eBay, amongst many others. 

A problem we encountered was the fact that we might need to sell an actual, physicsl product to send to those who had purchased our course. But since we aren't going to use CDs ( RIP CDs), we designed a  box to send that includes a promo code to use on our website! We'll be launching those in the coming months. 

And finally, another important aspect of my week has been writing blog posts. We haven't published a post since early March, but, that doesn't mean I have been writing them. There's 3 currently waiting on a final edit by my boss before they are sent out! So, as far as our traffic goes for the blog on our site this month, I'm expecting a decrease in views, unfortunately. But that's nothing we can't work on in the coming weeks and the month of April!!

Thanks for reading guys, and I'll see you next week!!

Eve