We also focused on something new this week: Guest Blogging. What this consists of is writing a relevant article on someone else's blog. It gives you some nice back links which are highly important in terms of popularity: the more back links you have, the greater presence you have throughout the internet! Guest blogging allows for you to write an article about a trending topic that has to do with your company/work, and maybe reference a couple products of yours. Our aim was to gather a list of bloggers and sites with a large follower base and send emails that included a pitch for a story we could write for them. While we do have some big names like Huffington post on our list, we decided to start out a little smaller. We emailed Fractus Learning about possibly guest posting and they agreed! We have a deadline set up, and we'll be writing an original piece by April 14th! While we can't blatantly advertise our company, we'll mention it towards the end of the article :)
I also finally published a blog post, and this time, we set it up in a way to show that I wrote the post. You can check it out here if you want. The reason we've taken so long is because we have a rather lengthy editing process. We often change the content around so that we get the tone we want. The tone is, as many of you know, a huge part of the piece, and we want to make sure that our content appeals to the right audience-- most often parents.
We're working on publishing a couple more blog posts next week-- a lot of our ideas were being finalized this last week as well. But I also finished the week with something I'd been working on for a while now: a press page!! Now, if you don't remember what that is, it's basically a page on your website with links to all the online/ print articles you've ever been featured in. It serves, in a way, to show how much publicity you've had not only to customers, but also to other news sources, mainly because when we are sending out pitches for news stories, we include a link to our press page so they have an idea of the direction to go in. Feel free to check it out here.
Thanks so much for reading guys and I'll see you next week :)
Eve
Great week! I love that you are advertising within the BASIS network!
ReplyDeleteThe concept of "guest blogging" is a really interesting one! Perhaps, the senior project can incorporate "guest blogs" in future years. :)
From a company perspective, it is equally valuable to post on another company's website as it is for them to post on yours? Or is it a reciprocal exchange?
usually it's more valuable for the person writing a guest blog, but it does allow for the host company to not write for an article. It's usually a one way exchange :) The host gets a variety of different articles and usually more traffic because of it. But not every host blog will accept your pitch ideas so sometimes it's hard to attain a spot
DeleteIt's funny that you're advertising at BASIS locations, nice work! I'm sure there's definitely a demand at our schools for those kinds of classes.
ReplyDeleteI'm interested in what Ms. Mitrovich asked about, because with a site like Huffington Post, what would they gain from allowing Codakid to guest blog? Is there some sort of fee that a company pays to guest blog, or is there an underlying symbiotic relationship between both entities where both benifit?
sometimes you do have to pay, but usually it just brings variety to the host site. I have looked at some sites where they write a review of your product in exchange for not having to pay for said product. Where we are guest blogging, there's no fee.
DeleteGreat work! I'm curious to know whether guest blogging can help the other company as well; can it draw a larger audience to the other company as well?
ReplyDeleteyes it can :) think of it this way: if the huffington post usually writes articles that pertain to one specific audience, perhaps having a guest blogger that talks about a different topic can gain a wider audience for that host's website-- all while advertising for the guest blogger in some sort of way
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