Week 2

Hi everybody,

After my second week at CodaKid, I feel a lot more comfortable working in the office. While a setback was still occurring with the online courses I mentioned last week, we still made a lot of progress. We worked on another blog post and a press kit- both of which I will discuss in greater detail later in this post.

What Mr.Dodge wanted me to focus on a little each day was an ongoing article called the 100,000 dollar challenge. This series of posts created by Neil Patel details the process of creating a start up and getting it to 100,000 in revenue within its first year of existence. Each monthly update discusses exactly what steps were made to achieve their monthly goal. Interestingly enough, more than half the year given for the project was spent on marketing and getting content out to the public without even
releasing a product to buy. This really shows the importance of consistent blogging and gaining a follower base- as well as organic search results. Organic search means users were going through a search engine and finding content from the blog with no references or links.

This really pushed us to think about how much content we should be getting out their in order for Google and other search engines to be finding our blogs and SEO ( search engine optimization) words in order to get our blog content up from page 7 to page 1 of the Google Search! So this week, we released a blog post that had to do with parent's understanding Minecraft, to get content out about Java Coding ( yes, there is a section on that within the article-- we want to include content that is relevant to what we do).

On top of this, I also started creating content for a press kit. What's a press kit? It's basically a page on your website where you list some information about your company, your product, your staff, and mention all the articles you have been featured in. This allows for further reporters that want to write a segment about you to get a concise image in their mind about your company-- and give them some inspiration for their article or news segment.

Next week I plan on publishing even more content for the blog, and hopefully write about the online class as soon as the technical issues have been resolved, so that we can create more awareness. We also have some website changes planned, so that when customers want to buy our online course, they are not distracted with our current main page, because it focuses more on the local aspect of the company. We want to change this so that the company can branch out into more national than local news.

Thanks again for reading and see you next week!

Eve

Week 1

Hello, again!

This concluded my first week of interning at CodaKid, alongside Mr.Dodge ( with the both of us making up the entirety of the marketing department).  After showing me around the office and explaining what we would spend the majority of my internship doing, we made sure we were on the right track for our goals( which I will discuss in a little bit), and also by answering this question:

What's the best way to market efficiently?

Having an active plan of action and carrying through.

My mentor and I created a short term plan for the next week in order to promote the two most important products both short term and long term for the company, a summer camp and a set of online classes, respectively.  We decided to write a blog post once every two weeks, with our first one coming out last Thursday-- which you can find here. This blog post allowed us to introduce our lineup of Summer Tech Camp lessons-- which had almost completely sold out last summer.

We are also planning to write a Facebook post and an email blast to all our subscribed members. The program we use for the e-blasts is called MailChimp, which allows us to sort out lists of members in any way we like ( for example, I had to send out an apology email to around 150 customers who replied too late to an email and could not sign up for a beta class this last saturday ( 2/13)), in a very efficient manner and send out emails to large numbers of people without doing too much manual work.

The plan for this oncoming week is to start promoting the online classes. Why online? Because in order for this particular start up to grow, simply having classes locally is not going to attract as many customers as we would want because we are limiting ourselves to one location- the Phoenix Metropolitan. Many of our competitors- including IdTech and Youth Digital- made their way to success through their online lessons.

Branching out of the Valley and finding success in other parts of the valley would mean a successfully growing business-- something that relies heavily on the marketing department and making sure we can reach audiences far and wide. I will also be working on re-targeting ads this week-- ads that bases their content off of a user's recently looked up history.

I will make sure to keep you all updated!!

Eve