Week 5

Time flies by when you like what you're doing, and I can't believe we're already at the end of week 5!! 

What we started off with this week was a conference call with Google's advertising department. This was a follow up from Mr.Dodge's meeting with them when he flew out to California a couple weeks ago. While we used what we had discussed with Viktor the week before, about the design and the size of banners, what we got from the call was mainly a confirmation, a little bit of information, and the okay to go to the next steps. 

The jist of the meeting was about what each side had to do in order to get the PPC ads running, how long would it take in order to run them, if we should do the writing and design or if they had someone there that was going to do that. So, we will be designing our banner ads, they will be writing the actual PPC ads, and the entire process can be done in no shorter than 3 days. Which, in my opinion, is very fast! We told them we wanted to focus mainly on our online courses division due to the fact that we believe it has the biggest potential for success.

Something else that was hidden in the call was a kind of test, to see if we were actually going to bring in any money for them. We mentioned that one of our biggest ( if not the biggest) competitor ( who also used Google Ads) had reached out to us and wanted to meet so they could talk to us about how great of a job we were doing, and how interested in our company they were-- our contact at Google got a little flustered, meaning that he probably got the confirmation he needed that we would bring in success. We're not quite sure if the company was simply spying on us or if they are genuinely interest in what CodaKid does, but only time will tell I guess.  

I spent the rest of the time this week working on a long term marketing plan, detailing exactly how much time to spend on what and what were the biggest priorities, as well as how to measure the success rate of each one. While this plan might take the next couple months to set into action, I'm eager to start working on it now. Today was also spent talking about our blog. David and I had some differences in regards to the tone of our blog-- something very important in terms of our readers. Do we want to write as a formal 3rd person objective or take on  a more casual tone? We talked about our competitors blogs, and the image we wanted to create for ourselves. We ultimately decided on keep a more 3rd person, detached tone, but still try and appeal to parents and have a slight conversational edge. 

That's it for this week, but thanks guys for reading!