Our week started off by setting up a portal on a site called educents. This site hosts different companies and products and is like a more specific amazon. In this case, educents provides more educational products for children in elementary, middle, and high school as well as teachers and parents. I was happy to set up our online store there so I could get some hands on experience. We put up our online course and added tags so that users that searched for specific age ranges could find us more easily! This is a great addition for us because it allows us to reach a wider audience, and get our name out even more! We also started application for portals/guest features on other sites like certifikid and homeschoolbuyersco-op!
We also made our first Facebook promoted post, which got 99 likes and 19 shares-- our highest stat so far. What really made me happy was that our post contained my latest blog post, which you can find here! But that's not all we did in terms of advertising! After waiting on one of our guys to set up our Perfect Audience account, we decided to take matters into our own hands. Real quick if you don't remember what that is-- it tracks the amount of visitors on each page you want ( you have to specify it), and you can create campaigns with targeting ads that are specified to people that visit certain pages. For example, we set up some banner ads to be shown to users that have clicked on our online page website. This ad contains a discount for our classes ( 40% off for a limited time). We've been tracking it for the last day and a half but we should start seeing some results soon :)
Another exciting event... Fox News came by and interviewed my boss! I wasn't included mainly bc I was wearing shorts for my bandaged knee and was on crutches, but it was super cool to see an interview taking place!
See you next week for more updates :)
We also made our first Facebook promoted post, which got 99 likes and 19 shares-- our highest stat so far. What really made me happy was that our post contained my latest blog post, which you can find here! But that's not all we did in terms of advertising! After waiting on one of our guys to set up our Perfect Audience account, we decided to take matters into our own hands. Real quick if you don't remember what that is-- it tracks the amount of visitors on each page you want ( you have to specify it), and you can create campaigns with targeting ads that are specified to people that visit certain pages. For example, we set up some banner ads to be shown to users that have clicked on our online page website. This ad contains a discount for our classes ( 40% off for a limited time). We've been tracking it for the last day and a half but we should start seeing some results soon :)
Another exciting event... Fox News came by and interviewed my boss! I wasn't included mainly bc I was wearing shorts for my bandaged knee and was on crutches, but it was super cool to see an interview taking place!
See you next week for more updates :)
nicE!
ReplyDeletenicE!
ReplyDeleteThat's so cool that your company and boss are getting more well deserved attention! So as far as constructing the facebook post, are there certain techniques or lengths that you try to aim for to get maximum attention?
ReplyDeleteThat's really cool about the interview!! Do you know when it will be airing? To echo Keanan, is there anything else you can do on Facebook to draw a larger audience?
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