Hi everyone!
This week really proved to be successful and entertaining!! My friend Alex and I also decided we would have an eating tour of Old Town Scottsdale during my lunch breaks! We started off with Chop Shop on Thursday. But any who, let's get to the details..
On Tuesday, Mr.Dodge and I had a call business call with Viktor, someone that works closely with us on the design for our website. The main topic of our call was PPC ads ( also known as pay-per-click ads). Since my boss visited Google headquarters while in California last week, he got to meet a team that had selected him and the CodaKid company to work with them for their advertising department ( which they had recently switched from hiring a third party to make all the ads found on Google to doing it themselves).
The way PPC ads work is that they use the caches found and show ads based on what the user is interested in. We have to different ways of going about this. The first one is through Google, where we would simply need to know the measurements of the ad so we can best design and fit our wording ( that is, if we have to do this ourselves.. we still aren't sure but we have a meeting next Wednesday to discuss it-- we just wanted to run it by Viktor first). Our different ads would show up based on what the user is searching. For example, if a user searches ' kids coding summer camp', Google would track this and show that user ( who has now cached this phrase), an ad for a CodaKid summer Tech camp.
Our second way would be through a site called Perfect Audience. It tracks users on our websites and shows them ads based on what 'landing page' they went to. If user A goes and looks at the page for our online course... they're going to get an ad for our online course, not just a random CodaKid ad about our summer camp. The more specific we make our ad to landing page correlation, the more specified ads the user will get!
On my next post, I will discuss the website traffic for the month of February!
It took me a long time to get this whole concept of keywords in my head. I kept falling back on old habits and searching for phrases that had too many competition. Now I look for keywords that are buyer hungry, ones that mean the buyer has their hand on their credit card but just wants to research a product one last time.
ReplyDelete